The Share of duration (SOD) and Share of viewing (SOV) of Dramas/Soaps declined in the South of India as compared to HSM
The South saw an increase in the Comedy genre as compared to the HSM.
In HSM the Comedy genre in WK 17 saw 17% in SOD and 16% in SOV and the total yield was 90mn as compared to the South market where the SOD was 35% SOV at 43% and a yield of 68mn.
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