Mumbai: A recently released study by Mumbai-based TRA Research has ranked Republic as India’s Most Attractive Brand for 2017 in the category of English News.This is especially noteworthy as the channel was launched a mere 7 months ago,
The study involved 18,000 hours of fieldwork covering 2,456 consumer-influencers across 16 Indian cities and generated nearly 5 million data-points and 5,000 unique brands from which the top 1000 brands have been listed in this year’s report across different categories.
“Brand Attractiveness is reflected by consumer perceptionsand the relationship they share with a particular brand. Here, Republic has seen to fortify its connect with the consumers in a short span of time, furtherindicating a better stakeholder relationship in the years to come,” said Sachin Bhosle, Research Director, TRA Research.
Vikas Khanchandani, CEO, Republic TV said, “Republic TV had one of the most impactful launches in the news media industry in recent times.Capitalising on its strengths of high-quality editorial research and exemplary execution, the channel has consistently broken stories that impact the country at large. Republic is the most fearless news brand within the country and has been at the forefront driving change, and bringing awareness and accountability. Commercially Republic has been extremely competitive, operationally the media company is available across TV & Digital platforms in India, Middle East & North Africa, and now taking the brand across other global markets. The media outlet is constantly innovating in its offerings. All of these reasons can be attributed to it making a leadership debut in the rankings.”