HDFC Life, a insurance company, has partnered with cricketer Rishabh Pant to launch a campaign promoting term insurance.
According to the company, the campaign’s goal is to emphasise the importance of financially protecting the loved ones from unexpected events.
Conceptualised by Leo Burnett, the campaign film highlights the unpredictable nature of life and the limited opportunities it offers. It aims to encourage individuals to plan ahead and ensure their loved ones have the necessary support to overcome any challenges that may arise.
Watch the film here:
The campaign features Rishabh Pant’s real-life story, showcasing his achievements, moments of happiness, and a personal experience that taught him a significant life lesson.
Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life, said, “The film captures the true essence of life while bringing the spotlight on the core benefit of term life insurance. We hope that the powerful real-life story of Rishabh Pant, a role model for many and a world-class athlete, serves as a pertinent example to make one realise the uncertainties of life and the need for financial protection. Most Indian households find it hard to sustain their living standards in the absence of adequate life insurance cover. We sincerely hope that this campaign will educate and inspire more individuals to secure their families with Term Insurance.”
Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett, South Asia, said, “The pandemic has left us with a false sense of invincibility. With this campaign we wanted to reiterate that not everyone gets a second chance at life. The biggest mistake we can make is to not learn from our mistakes and to bring home the message of unpredictability. We drew inspiration from the real-life incident of cricketer Rishabh Pant where he survived a near-fatal road accident. Our campaign breaks the illusion of invincibility and reiterates the importance of financial planning.”