Mumbai: Indian cricket star Rishabh Pant has teamed up with leading sports and athlete brand management consultants, Anant Arora and Indranil Blah, to manage his off-pitch engagements. The partnership will focus on handling Pant’s commercial engagements, which include endorsements, appearances, digital initiatives, and licensing, while excluding his individual playing contracts.
Pant, a standout player in the Indian cricket team across all formats, is one of the most beloved and relatable figures in Indian sports. His unique combination of fierce determination, youthful energy, and unwavering commitment to the game has made him a fan favourite and a highly marketable personality. His authenticity off the field has also positioned him as a perfect fit for a variety of brand associations.
In this new collaboration, Anant Arora and Indranil Blah will work to maximize Pant’s brand potential. Their expertise in commercial brand management and athlete marketing will allow them to craft a strategy that amplifies Rishabh’s off-field presence while staying aligned with his values of professionalism, teamwork, and long-term vision.
Commenting on the partnership, Pant said, “My team off the field has to reflect my values on it—professionalism, teamwork, and long-term vision. Both Anant and Indranil align with my thoughts on how my brand should be crafted, and I’m excited about what we will create together.”
Anant Arora, an experienced marketing professional, shared his enthusiasm about the collaboration: “Having worked with Rishabh for a while now, I feel there are many facets of his brand that can be brought out more clearly. He’s not just an incredible talent on the field but a very well-rounded individual off it. Indranil and I are excited to unlock the immense potential of brand Rishabh.”
Indranil Blah also expressed confidence in Pant’s brand appeal, saying, “We see Rishabh as the complete package—immensely talented, a leader, someone who can be relied upon when the chips are down. He’s also incredibly loved and relatable. We have some exciting plans ahead, and we’re eager to see where this partnership takes us.”
