Bengaluru: RK SWAMY BBDO has bagged the marketing and communications business of P N RAO, an apparel retail brand. The agency’s Bengaluru office will handle the mandate.
Commenting on the win, Ashish Deodhar, Principal Consultant, RK SWAMY said “We are excited to add yet another iconic Bengaluru brand to our portfolio. To take a brand with such a glorious past, a significantly large loyal customer base and a rare clarity of vision to greater heights is a responsibility we are going to enjoy. ”
Naveen Pishe, Partner, P N RAO’s “We are seeking to grow our business significantly until 2023 (P N RAO will be 100 year brand) and realign our branding, to target the super-premium segment. We felt that the experience of RK Swamy BBDO will take us through this important phase.”
Established in 1923 P N RAO is in the forefront of redefining men’s fashion and clothing for over 90 years and has been the pioneer of fine suits for men ever since. P N RAO now has 7 stand-alone, state of the art stores spread across South India.