When India took on Pakistan in the World Cup Match, the stadium is not the only place that saw tremendous action and energy. Cricket fans set social media ablaze, never leaving a chance to post comments and memes. Digital agency Interactive Avenues, an arm of IPG Mediabrands India, released a comprehensive social media listening report around the match.
The report is based on extensive data gathered from social media platforms and popular cricket forums. Shantanu Sirohi, COO, Interactive Avenues, said, “The India v/s Pakistan match was one of the most talked about matches in this year’s World Cup tournament. Using best-in-class social listening tools, our Social team compiled a comprehensive report which unlocks valuable insights around player popularity and public sentiments, while revealing the most memorable, controversial, and heart-warming moments of the match.”
Here are some key highlights from the report:
Most popular players:
Rohit Sharma emerged as the most talked about player, with 674.3K mentions. Virat Kohli and Babar Azam were neck-to-neck for the #2 spot on social media chatter but the former took the lead ending with 62K more mentions.
Most talked about players:
Rohit Sharma was followed by Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) on social media popularity charts. The most talked about Pakistani player was Babar Azam (302.6K), followed by Mohammad Rizwan (121.8K), Haris Rauf (65.8K), Shaheen Afridi (43.9K) and Hasan Ali (42.4K).
Other highlights:
- Rohit Sharma drove 3.1 million engagement and received the most praise as an exceptional captain for field setting, bowling changes, highest number of sixes and more.
- Match umpire Marais Erasmus garnered 4.2K mentions and 10K engagement amid fan accusations of making biased decisions in favour of Pakistan.
- Virat Kohli gifting Babar Azam with a signed jersey after the match won 14.4K mentions. Wasim Akram slamming Babar Azam for the on-field jersey exchange got 3.4K mentions.
- Sachin Tendulkar savaged Shoaib Akhtar’s pre-match #ThandRakh message after India’s 8-0 win, garnering 41.7K mentions.
- Virat Kohli’s sign language communication to wife Anuska Sharma garnered 11.4K mentions and 121K engagement.
- Rohit Sharma’s ‘fingers crossed’ gesture to wife Ritika Sajdeh drove 5.8K mentions and 58.1K engagement.
In total, the match generated a 1.5 million mentions and 9.7 million engagement, with 78 pc of the social chatter from India, 9 pc from Pakistan and 13 pc from other countries.
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