Mumbai: Saahil Nayar has unveiled his latest venture, Mila Beauté (formerly known as Milap Cosmetics). As the MD, co-founder, he will lead Mila Beauté in looking to redefine the Indian beauty industry with quality, innovative, and toxin-free makeup products designed to cater to the needs of Indian consumers.
He entered into a strategic partnership with Sachin Chadha and Keshav Chadha, who were co-founders and directors of Milap Cosmetics now called Mila Beauté.
The brand caters to makeup beginners and enthusiasts, helping them express their unique selves with versatile, modern makeup essentials that inspire creativity. From upgraded formulations and packaging to rigorous testing, Mila Beauté promises an elevated experience that delivers luxury within reach.
Rooted in the global perspective and Made in India, Mila Beauté plans to establish a 36,000-square-foot factory in Manesar to enhance domestic manufacturing while meeting quality standards. With a current presence of 10,000 retail counters, Nayar has plans to double this number and increase it to 20,000 nationwide.
He said, “Mila Beauté stands for elevated beauty at everyday prices. By expanding our manufacturing capabilities and increasing our retail footprint, we are dedicated to making premium beauty products accessible to all. Partnering with industry veterans Sachin and Keshav Chadha enables us to drive forward with confidence and expertise. Together, we want to create makeup that begins with you and celebrates you. ‘Beauty Begins With You’ is not just our tagline; it is a promise to our consumers.”
Sachin Chadha and Keshav Chadha said, “We are thrilled to start our journey with Saahil Nayar as we transition from Milap Cosmetics to Mila Beauté. Our shared vision of redefining beauty standards in India with premium products will now reach even greater heights. Together, we are committed to making Mila Beauté a beloved brand that resonates with all Indian consumers.”
Mila Beauté’s current portfolio spans face, lip, eye and nail categories with standout products like primer, bullet lipstick, liquid lipstick, concealer, eye liner, nail paint and lip balm, price range starting from Rs 100. All the products will be available on leading e-commerce platforms.
Mila Beauté will offer makeup inspired by international beauty trends. The aim is to make them accessible and relatable for the young Indian consumer. This follows Milap Cosmetics, which was already on the trajectory of earning 1 crore in revenue across e-commerce platforms. With the rebranding to Mila Beauté, it’s looking to go 3x within this year.
