Kick-EV, one of the latest entrants in the electric two-wheeler segment, has launched a brand anthem ‘Safar’ performed by Dharavi Hip-Hop group 7Bantaiz in a digital TVC. The song is penned by content creator and influencer Tushar Khair a.k.a. ‘Alamothashana’ and 7Bantaiz.
The anthem encapsulates the essence of Kick EV’s mission to revolutionise transportation.
Sagar Joshi, CEO and Founder, Kick-EV, said, “We are incredibly excited about this collaboration with 7Bantaiz, their passion for music and dedication to raising awareness about sustainability align perfectly with our vision. ‘Safar’ will be more than just a song; it will be a rallying cry for change. With ‘Safar,’ we have aimed to inspire a new generation of eco-conscious travellers who are ready to embrace electric vehicles and reduce their carbon footprint.”
7Bantaiz is a multilingual Hip Hop group from the slums of Dharavi, and consists of seven hip hop artistes, six multi-lingual rappers and one beatboxer. Lyricist Tushar Khair said, “The lyrics of the song personifies the sense of freedom a bike ride gives a biker. The punch line ‘Safar Hai Suhana’ brings out the emotions of a bike ride towards a greener future.”
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