Bengaluru: Sai Prasad, the former Senior Vice President – Programming of Star India’s Telugu GEC Star Maa, is set to make a comeback for his second stint with Star India as he is set to join the Kannada entertainment Channel Star Suvarna.
Apparently, Sai Prasad will be assuming his new assignment from Wednesday, 13th December 2017 in place of Ashok Namboodiri who left recently.
The assignment in Star Suvarnawill be real challenge for Sai Prasad as he has to pull the channel up against stiff competition from Colors Super, Udaya TV, Zee Kannada and the giant Colors Kannada. It may be noted that Viacom18’s second GEC Colors Super has overtaken Star Suvarna after it started airing the new season of Bigg Boss Kannada.
Sai Prasad, who left Star Maa in April 2016 after Star India’s acquisition, was on a sabbatical. Recently he was likely to join the GEC Venture of V6 News Group. However it seems he landed up in a better assignment as Star India has identified his potential and approached him in the mean time.
Sai Prasad joined Maa TV in 2007 and he went on to grow along with the channel. He gained the confidence of the new management on Maa TV, led by Matrix Lab’s Nimmagadda Prasad, and gained prominence and became a Senior Management Member until it was acquired by Star India in early 2016.
Before joining Maa TV, he was working for Radio City as Station Head for Hyderabad. He is a Mass Communication Student and started off his career in All India Radio (AIR).