New Delhi :India, the world’s fifth largest instant noodles market till the other day, looks set to lose that status as Sale of instant noodles category have crashed by about 80% across the country following the Maggi controversy, according to retailers and industry insiders.
The controversy over high lead content in Nestle’s Maggi, which led to ban and recall of the top instant noodle brand in the country, has apparently impacted sales of rival brands too in the Rs 3,800-crore instant noodles market.
“The consumer’s trust from the category as a whole is gone. Consumers aren’t picking up other brands as well,” the CEO of one of the country’s biggest organised retail chains said on condition of anonymity.
The CEO of a national company that sells instant noodles said, “Sales of our brands have dropped by more than three-fourths over the past one week. We don’t know how long this will last.”
This may be attributed to the reason that, In recent times consumers have developed a conscious that all packed food and instant foods are not good for their Children’s health and it might take some more time for them to come out of such context.
Moreover, in states like Tamil Nadu the state government has banned many other local noodles brands also apart from Maggi that created a conclusion for rejecting the whole category of food products itself.