Gurugram: Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service, has announced a new collaboration with Viacom18 to launch four new channels on its platform in India. The exclusive channels—Superhit Beats, Kaanphod Music, Fully Faltoo, and Colors Infinity Lite—will now be available to Samsung Smart TV users across the country.
Samsung TV Plus is a free, pre-installed streaming service that provides users with access to a wide variety of live TV channels and on-demand content, including news, sports, entertainment, and more. In India, the service offers over 100 live TV channels and thousands of movies and shows, all available without any subscription fees.
“We are thrilled to partner with Viacom18 to bring even more variety and excitement to Samsung TV Plus in India,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India. “This collaboration allows us to offer our viewers diverse and exclusive content tailored to their interests, enhancing the viewing experience on our Smart TVs. These new channels will provide additional entertainment options and demonstrate our ongoing commitment to delivering exceptional value and variety to our users.”
The newly launched channels bring an exciting mix of content to Samsung TV Plus:
Superhit Beats: A prime destination for music lovers, offering the latest chart-topping hits alongside timeless classics.
Kaanphod Music: A vibrant, genre-spanning music channel that caters to diverse tastes and keeps viewers entertained with a dynamic mix of songs.
Fully Faltoo: A youthful, edgy channel targeting Gen Z and millennials, offering fresh and relatable content with a fun, contemporary twist.
Colors Infinity Lite: A premium English entertainment channel featuring top international shows and movies, providing high-quality entertainment for English-speaking audiences.
Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment Cluster, Viacom18 said, “We are excited about this collaboration with Samsung TV Plus, as it enables Viacom18 to reach a broader audience with our vibrant and premium content. Our goal is to offer immersive, interactive entertainment experiences, and this partnership will help us serve viewers with the convenience and accessibility they expect from leading streaming platforms.”
With this latest expansion, Samsung TV Plus continues to strengthen its position as a top streaming destination for free live TV and on-demand content in India, while providing viewers with more ways to enjoy a wide range of entertainment options, all at no additional cost.
