French Pharma Company Sanofi has appointed GroupM’s Mindshare to handle its US$1 billion ad planning and buying business for over 60 countries worldwide, barring Japan and the US. Publicis Media’s Zenith was the incumbent on the global account for 10 years.
Media duties for the company’s consumer healthcare division will be managed by Hakuhodo in Japan, while Havas Media will be responsible for the prescription business and media planning for consumer healthcare in the US, according to multiple media reports.
Incumbent KWG, an independent US agency, will remain Sanofi’s media buying agency for consumer products.
Sanofi has also appointed WPP to manage its creative duties alongside Havas and Publicis. While the division of work is unclear, the agencies will support all of Sanofi’s integrated marketing services, such as digital, PR and consumer advertising, according to Adweek.
Sanofi spent $523 million on measured media in the U.S. in 2016, according to Kantar Media.
In Japan, the drug company chose Hakuhodo as a media agency partner for its Japanese consumer healthcare busienss.