Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 45 against week 44. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Santoor Sandal & Turmeric secured the top position in the most aired campaigns, followed by a new entrant on the list is HP Pavilion X360 advertisement. The third slot is secured by an advertisement run by the government of Delhi. The fourth slot is secured by Trivago and new entrant Lizol has been secured the fifth slot respectively on this list.
The first spot on this list is secured by a new entrant Indigo Floor Coat Paints followed by another new entrant Google Pay which secures the second spot. Polycab which was on the first spot is now on the third spot. Pamper’s commercial which was on the fifth spot last week has moved on to the fourth spot this week. Tide Ultra which was on the fourth spot last week has been moved down to the fifth spot.
The list has seen a lot of new entrants this week with Google Pay topping the chart followed by SWIGGY on the second spot. On the third and fourth spot is another new entrants that is Rin and PolicyBazaar.com. ENO which was on the fourth spot last week has been down on the fifth spot.