Sass Communications, a market-strategist and communication firm, has been chosen by Makeup Eraser India to manage its communication needs. The agency will be in charge of promoting the brand, increasing its exposure, coordinating corporate communications, and managing all media relations in the constantly evolving industry of sustainable cosmetics.
Upon partnering with Sass PR as their communication partner, Sargam Dhawan Bhayana, Founder & Director, MakeUp Eraser India comments, “While we have established our global presence, there is a scope to penetrate deeper into the society with our product, to bring about a sustainable change. Having witnessed Sass Communications’ work and the recommendations I’ve received, I am convinced that they are the best choice to comprehend the mission of our brand and advance it through strategic communication. I put my faith in their knowledge of the beauty and makeup industries to increase our position in the sector through successful campaigning. In fact, I’m sure that their polished experience will only help put us forward and how we differ from other market players.”
Commenting upon the addition of MakeupEraser to the portfolio, Ishita Singhal, the founder of Sass communications expresses, “We are thrilled to manage the communications and devise new tactics for Makeup Eraser India. Personal care, cosmetics, and skincare industries are experiencing a sway towards sustainability. Having previously worked with a number of beauty and environmentally-conscious brands, we have the expertise to tailor creative solutions for Makeup Eraser and their mission to make makeup routines sustainable. We’ll spearhead valuable PR initiatives and aid their entry into the advancing digital world. We are confident that our integrated approach will improve their prominence and exposure among the appropriate target population.”
