Savsol Lubricants, a player in lubricants under Savita Oil Technologies, partners with Bollywood star Sidharth Malhotra as brand ambassador for a fresh brand identity. The collaboration with Sidharth also marks a significant milestone in Savsol’s journey in lubricants and engine oils, as it unveils its cutting-edge Ester Fluid technology under the brand name Savsol Ester 5.
Sidharth, with his charisma and acting skills, embodies Savsol’s commitment to enhance the driving experience through cutting-edge technology. His love for automobiles adds depth to the partnership, as he will feature in various campaigns showcasing Savsol’s diverse products.
Vishal Sood, President – Lubes, Savsol Lubricants, said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”
On his appointment as Brand Ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”
Kamran Siddiqui, Vice President – Marketing, Savsol Lubricants said, “We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies.”
The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology.
