Friday, June 2, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

SBI General highlights importance of Health Insurance for savings through #BachatKaShortcut campaign

by Editorial
January 4, 2023
in Campaigns, Featured
Reading Time: 2 mins read
A A
SBI General highlights importance of Health Insurance for savings through #BachatKaShortcut campaign
Share Share ShareShare

SBI General Insurance has announced the “Bachat Ka Shortcut” campaign, aimed at spreading awareness about tax benefits of health insurance. This campaign entails a series of light-hearted but highly impactful videos with the core objective of driving the message of investing in health insurance for managing finances and saving tax.
The videos under this campaign titled ‘#BachatKaShortcut’ showcase various humorous scenarios of customers undertaking numerous frugal measures to enhance their savings and reduce expenses. Series of these videos underline the fact in a humorous manner how most of us sacrifice small things in order to save some money.

Through this campaign SBI General wants to empower India with a better and more productive idea to save money by saving taxes through health insurance. A comprehensive and adequate Health Insurance plan provides financial protection in the face of any medical emergencies. These emergencies not only take a toll on one’s emotional well-being but can also completely drain them financially. Hence, it is essential to plan your financial choices well, especially insurance related planning. This campaign therefore emphasizes on the fact that buying Health Insurance also comes with a key benefit that will help one save tax under section 80D of the Income Tax law.

Unmisha Bhatt
Unmisha Bhatt

Unmisha Bhatt, Co-founder & Chief Strategy Officer, Tonic Worldwide, says, “SBI General has been the embodiment of trust when it comes to insurance. This year the aim was to highlight small sacrifices we make to boost our savings and tend to neglect ways in which we can save big, like health insurance. The series of tongue-in-cheek videos conveys the simple idea that even though there are many ways to save, there’s only one shortcut they need to take.”

shefali khalsa
shefali khalsa

Shefali Khalsa, Head – Brand, Corporate Communication & CSR, SBI General Insurance, “Today consumers are more aware of how health insurance helps people avail the best possible healthcare without burning a hole in their pockets or depleting their savings. But through this integrated campaign we also wanted help people understand that health insurance is one of the most efficient and effective tax saving tools. The campaign is designed to help India make wiser financial and tax saving decisions by purchasing health insurance. To ensure the campaign messaging reaches maximum audience, the campaign is cascaded not only on social media platforms with the quirky short videos, but the messaging has also been stitched well on other traditional media platforms viz Radio, Outdoor Bus Advertisements and TV. In a nutshell, the campaign underlines one key message that a right health insurance plan will ensure sehat aur bachat dono, so that our customers don’t have to sacrifice things that make them happy and take this significant #BachatKaShortcut.”



Tags: Bachat Ka ShortcutSBI General InsuranceShefali KhalsaUnmisha Bhatt‘Tonic Worldwide’

RECENT POSTS

iD Fresh Food launches ‘Frozen Fruit Blend’ in UAE market
Featured

iD Fresh Food launches ‘Frozen Fruit Blend’ in UAE market

June 2, 2023
0

iD Fresh Food, an Indian fresh food brand, has announced the launch of its latest offering, iD Frozen Fruit Blend....

Read more
Humans of Bombay forays into long-format branded storytelling
Campaigns

Humans of Bombay forays into long-format branded storytelling

June 2, 2023
0

Humans of Bombay (HoB), an storytelling platform, has expanded to longer-format content by foraying into crafting brand films. This move...

Read more
Chalkboard Entertainment launches Non-Fiction arm, appoints Shiv Sethuraman as Head
Featured

Chalkboard Entertainment launches non-fiction arm, appoints Shiv Sethuraman as Head

June 2, 2023
0

Chalkboard Entertainment has announced its foray into the factual content space with the appointment of Shiv Sethuraman as Head. Commenting...

Read more
DistroTV Expands Distribution, Partners with Cloud TV which powers 125+ Smart TV brands
Featured

DistroTV expands distribution; partners with Cloud TV

June 2, 2023
0

DistroTV, an independent, free, ad-supported streaming TV (FAST) app, has announced that it is expanding its content offerings to Cloud...

Read more
Vigneshkanth
Exclusive

GameChangers 2022: Black Sheep’s Vigneshkanth conferred GameChanger South – Digital

June 1, 2023
0

RJ Vigneshkanth, Managing Director, Black Sheep was crowned Medianews4u Gamechanger 2022 South - Digital at the awards ceremony in Chennai...

Read more
HR Ranganathan
Exclusive

GameChangers 2022: HR Ranganathan, Public TV conferred GameChanger South – News Media

June 1, 2023
0

HR Ranganathan, Managing Director, Public TV (Writemen Media) was crowned Medianews4u Gamechanger 2022 South - News Television at the awards...

Read more

LATEST NEWS

Humans of Bombay forays into long-format branded storytelling

Humans of Bombay forays into long-format branded storytelling

June 2, 2023
Chalkboard Entertainment launches Non-Fiction arm, appoints Shiv Sethuraman as Head

Chalkboard Entertainment launches non-fiction arm, appoints Shiv Sethuraman as Head

June 2, 2023

ANALYSIS

IPL 2023: JioCinema surpasses Hotstar in multiple performance metrics - Bobble AI Report
Analysis

JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report

May 29, 2023
0

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

PEOPLE

Chalkboard Entertainment launches Non-Fiction arm, appoints Shiv Sethuraman as Head
Featured

Chalkboard Entertainment launches non-fiction arm, appoints Shiv Sethuraman as Head

June 2, 2023
0

Chalkboard Entertainment has announced its foray into the factual content space with the appointment of Shiv Sethuraman as Head. Commenting...

Pooja Duggal joins ZMCL as HR Head

Pooja Duggal joins ZMCL as HR Head

June 1, 2023

MARKETING

Cornerstone Sport signs Badminton Sensation PV Sindhu
Featured

Cornerstone Sport signs Badminton Sensation PV Sindhu

June 1, 2023
0

Cornerstone Sport has signed badminton star PV Sindhu, the celebrated two-time Olympic medalist and a trailblazing icon for women's sports....

Subscribe to Newsletters

ADVERTISING

Wavemaker bags Reckitt India's media mandate
Advertising

Wavemaker bags Reckitt India’s media mandate

June 1, 2023
0

Reckitt, a consumer health and hygiene company, has selected Wavemaker as its media agency in India, following a competitive global pitch. Under...

id8 Media Solutions wins integrated media mandate for Amore Gelato

id8 Media Solutions wins integrated media mandate for Amore Gelato

June 1, 2023
mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

May 31, 2023

PRINT

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn
Featured

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
0

DB Corp, a print media company and home to flagship newspapers - Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra...

Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.