Schbang has appointed Jitto George as the Executive Vice President for Media Solutions. In his new role, Jitto George is spearheading the media team, steering the planning, development, implementation, and monitoring of the media strategy across our diverse business portfolio of the company.
Furthermore, George is envisioned to add more resources under him in media vertical with an objective of doubling the current team size at Schbang.
Commenting on the appointment, Harshil Karia, MD and Founder, Schbang said, “We are excited to have Jitto George in our team of accomplished and dedicated leaders as we expand our business into new areas and increase our footprint. We are confident that his unparalleled acumen, steadfast commitment to delivering results, and ability to foster creativity will drive the company’s endeavours, reinforcing our brand strength in today’s dynamic and ever-evolving marketing landscape.”
Jitto brings over 13 years of experience in integrated marketing, creative communication, production, and PR and he handled brands such as Zepto, Dell, National Geographic, Vistara, Asian Paints, Cipla, and KKR.
A postgraduate with a specialisation in Marketing and Visual Merchandising, Jitto’s career journey includes serving as the Branch Head for Social Panga Mumbai. Subsequently, he spent 7.5 years at Gozoop, where he held the position of Director of Brand Communications. In this role, he not only oversaw the establishment but also provided leadership to the Production team.
