Schbang has announced that it has won the digital and social mandates of IIFL Home Loans following a multi-agency pitch. The account will be handled by the agency’s Delhi office.
Madhvi Gupta, Head of Marketing and Social Impact at IIFL Home Finance, said, “In today’s digital age, an effective online presence is crucial for any business to stay ahead. We are delighted to have Schbang on board as our digital partner. Their deep understanding of the digital landscape and creative approach to brand building aligns perfectly with our vision. We believe this collaboration will significantly enhance our brand equity and enable us to connect with our customers more deeply”.
Rohan Hukeri, Executive Vice President of Schbang, Delhi, said, “We are excited to have won the mandate for IIFL Home Loans, and we look forward to partnering with them on their digital and social media journey. Our team at Schbang Delhi is committed to leveraging our creative expertise and social media management skills to enhance brand visibility, connect with the target audience, and drive business growth. We understand the significance of having a place to call home, and we are thrilled to contribute to IIFL Home Loans’ mission of solving India’s housing and business problems. We look forward to a successful partnership and positively impacting the industry.”
IIFL Home Loans is a non-banking financial company (NBFC) that provides loans for affordable housing for purchase, construction, and renovation; secured loans to businesses for expansion, working capital and other needs; and financing to real estate developers.
IIFL Home Loans makes people’s – especially first-time home buyers from economically weaker sections and lower income groups – aspirations of owning a home a reality while emphasising supporting green buildings and projects that help society achieve inclusive and sustainable development, informed an official statement.
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