Cochin: Zee Entertainment Enterprises Ltd., is gearing up for the entry in to Malayalam GEC market with plans of launch Zee Malayalam in April 2018. As part of the process the enterprises has roped in Deepti Sivan as its Business Head.
In-order to fortify the Research and Marketing initiatives of the upcoming Channel, the Media Giant has appointed Seenivasan Subramanyam, the former Business Head of Digital and Social Media for Puthiyathalaimurai TV as its Head of Marketing and Research.
Seeni is known for his vigor in formulating accurate Strategy and forecasts with his strong data analysis and number juggling capabilities.
Seeni had left Puthiyathalaimurai TV recently along with the exit of the CEO RBU Shyam Kumar. He has the immediate task of preparing Marketing Strategy and plan for Zee Malayalam Channel launch in April 2018.
The new assignment prompts Seeni to re-locate from Chennai to Kochi from where he will be operating. Prior to his assignment with Puthitathalaimurai TV, he was associated with Hewlett-Packard as Business Analyst and Senior Officer at Times of India.
Seeni did his Management Studies at IIM Calcutta and Ph.D at Madurai Kamaraj University.