Amidst this global pandemic, even a ray of hope and inspiration is enough to motivate and encourage people to keep moving ahead and continue working hard to accomplish what they set out to do. Philips’ campaign kick started with a shoutout from Indian cricketer Virat Kohli on his Instagram handle, where he shared his story from the point where he just got selected for Indian team, and the opposition wasn’t scared of him. In the story with his voiceover in the background, he narrates how he shaped his game, his body after that point of realization, and he is what he is today because of this hard work and determination. In the post, he also calls for entries and asks Indians to share their stories tagging Philips. Post Virat Kohli, Sumit Nagal (India’s no. 1 ranked tennis player), Manpreet Singh (India’s hockey captain), Guru Randhawa (Singer), Rinku Hooda (India’s Paralympic Javelin thrower), and others also came out and shared their #SELFMADE stories giving more impetus to this initiative by Philips Male Grooming. With all these achievers coming out and participating in this initiative along with Philips Male Grooming and Virat Kohli, initial response is excellent and campaign has already garnered millions of organic views.
Philips India has launched the new Philips Signature Series Trimmers, Limited Virat Kohli Edition, and has partnered with Virat Kohli to celebrate the stories of Indians who are #SelfMade. The digital campaign invites the consumers to share their own inspiring tales of hard work and dedication. The concept is inspired from the belief that ‘The only one between you and your dreams is YOU, and once you realize this, there is no looking back’. These self-made tales of success need to be celebrated to provide inspiration and motivation to the world in these tough times around us.
These stories will be featured on Philips’ social media platforms and honoured in a unique way. Dedicated to the stories behind every success and effort, thousand entries will be featured in a digital coffee table book. To further celebrate and honor the enduring stories of successful Indians, Philips has also partnered with a few other #SELFMADE achievers who would be participating in the campaign with them.
Gulbahar Taurani, Vice President Personal Health, Philips Indian Subcontinent on the campaign…….
The idea behind this whole campaign?
Philips launched the digital campaign #SelfMade partnering with Virat Kohli to celebrate the success tales of Indians. Through this campaign, we want to invite consumers to narrate their own inspiring tales of hard work and dedication. The idea for this campaign came from a belief that ‘The only one between you and your dreams is YOU, and once you realize this, there is no looking back’.
The timing of the campaign is apt as it comes during the IPL, will you go full throttle on the campaign?
The campaign is currently running on Philips’ social media platform and will be live till October 15, 2020. While the campaign is live on social media, these stories from different individuals will be reposted on Philips’ social media platforms and honoured in a unique way. Once culminated, self-made tales shared will be featured in a digital coffee table book, a dedication to the stories of effort and hard work.