New Delhi: SG Sports, Media & Entertainment (SGSE), part of the APL Apollo Group, has appointed senior sports editor Digvijay Singh Deo as Vice President – Sports and Media.
With over two decades of experience in sports journalism, Digvijay is a renowned figure in the field. An award-winning journalist and producer, he previously served as Sports Editor at WION for seven years, where he established the sports team and designed the network’s flagship sports show. Before that, he spent 11 years at CNN IBN, initially as Principal Correspondent and later as Sports Editor from 2014. His career also includes stints at Doordarshan and Star News.
SG Sports, Media & Entertainment, a subsidiary of APL Apollo Group, is involved in various sports, including chess, cricket, table tennis, and football. The company recently launched its franchise, the Delhi SG Pipers, for the upcoming Hockey India League, marking the league’s high-profile comeback after seven years. The Delhi SG Pipers will feature both men’s and women’s teams and has already assembled a star-studded management lineup, including legendary Indian goalkeeper PR Sreejesh, former India men’s national team coach Graham Reid, and analytical coach of the national women’s team, Dave Smolenaars.
In his new role at SGSE, Digvijay will leverage his extensive experience to provide strategic direction across the company’s sports interests. He will also be responsible for creating content-based intellectual properties (IPs) and partnerships, reporting directly to Mahesh Bhupathi, CEO of SG Sports, Media & Entertainment.
Digvijay Singh Deo expressed his enthusiasm for his new position, stating, “It has been a long journey of over 21 years covering sports and I feel this was a great opportunity and a natural progression for me to move onto the other side of the business. It is an interesting as well as challenging role because sport in India is growing and this was the right time to get involved. I am thankful to SGSE for this opportunity.”
Mahesh Bhupathi, CEO of SGSE, added, “I am excited to have Diggy on board. He has a lot of experience and a large network in the sports world, and I believe he will add a lot of value to what we are trying to build at SGSE.”
