Shemaroo Entertainment has bolstered its senior leadership team with the appointment of Anuja Trivedi as its Chief Marketing Officer.
In this role, Trivedi will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. An official press release stated that Trivedi’s extensive experience in strategic development, pricing & revenue, and content strategy make her a crucial addition to the Shemaroo senior leadership team. Trivedi will be reporting to Arghya Chakravarty and will be a part of the executive committee.
Trivedi brings over 15 years of experience in strategy and media and entertainment industry, having held senior leadership roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC. As Executive Director at Disney Star India, she led the content studio strategy across TV and digital, maximizing subscriber growth on Disney+ Hotstar and Star’s network market share on TV.
Hiren Gada, CEO – Shemaroo, said, “We are pleased to welcome Trivedi to Shemaroo as our new CMO. Trivedi’s expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”
Arghya Chakravarty, COO – Shemaroo, said, “Trivedi’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”
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