Mumbai: Shemaroo TV which was launched in the middle of the first wave in 2020 and has been in a constant mode to bring entertainment and engage with the brighter side of life for audiences. The Watch from Home phenomena was taken a notch higher by the FTA channel last year and as it marks its first anniversary, the channel is only humbled to look back and acknowledge the love it has received while promising another year of entertainment ahead.
With its focus markets being the Hindi-speaking belts of the country, the tagline, ‘Badalte Aaj Ke Liye’, perfectly describes the channel’s propositions. With an ever-evolving approach towards entertainment that caters to the various moods of the viewer, Shemaroo TV has been expanding its bouquet of content offerings across genres. Ever since its inception, the channel has entertained its audiences with a regular dose of popular and highly engaging daily soaps spread across genres of Mythology, Family Drama, Crime, and much more. Recently the channel also added original content to its existing content portfolio by launching its first original crime show, Jurm our Jazbaat with Ronit Roy, which also marked the actor’s return to the television screen after a long period of 5 years.
At the launch of Shemaroo TV, the content powerhouse set a new benchmark in the television space by simulcasting content on Facebook, which was one of its kind, industry-first initiative. The channel also maintained great viewer engagement through various contests which resulted in building a great relationship with the audiences, Shemaroo TV also has high traction with the HSM audiences through its super active social media channels.
On the same, Sandeep Gupta, COO – Broadcast Business Shemaroo Entertainment Ltd, quoted, “It has been a tough year for people and businesses alike but there has been some good news with vaccination being accessible soon to most of the citizens, we will see some positive change. Having said that, it is still very important to stay at home and break the chain. Entertainment brands have been doing their bit to maintain a friendly distraction and Shemaroo TV has successfully brought families together through the entertaining offerings in the last year. The channel has not only aimed at building a robust content portfolio but at the same time has invested in building a strong relationship with our viewers. Shemaroo TV’s journey so far has been very fulfilling with amplified viewership and great content line up along with constant effort to boost the offerings, we are sure to have lived up to the promise of entertainment to our audiences.”
The first year of Shemaroo TV saw an entertaining bag of devotional shows such as Devon Ke Dev… Mahadev, Mata Ki Chowki, and Jai Jai Bajrangbali, to name a few. Along with these, the channel also aired iconic daily dramas and sitcoms such as Dil se Dua. Saubhagyavati bhava, Geet Hui Sab Se Parayi, and has recently added new shows to its existing content bank – Code Red, Suhani Si Ek Ladki, Ek Boond Ishq, Kalash – Ek Vishwas. The channel has been showcasing content pieces across various genres and tastes and has an offering for all age groups and families to enjoy together. The channel will also add the top-rated mythological shows ‘Siya Ke Ram’ to its kitty in the coming days. To live up to the promise of wholesome family entertainment, Shemaroo TV will continue to expand and add a more exciting content lineup for its audiences. In the coming year, the channel plans to expand its offerings and continue to entertain the audiences with an exciting content lineup across genres.
Shemaroo TV is available for free viewing across all leading distribution networks and platforms and can easily be accessed on all DTH, Cable TV, and DD Free dish networks. Shemaroo TV’s content can also be live-streamed through ShemarooMe.