Mumbai: ShemarooMe, the OTT platform from the house of Shemaroo Entertainment has joined hands with rising short format OTT platform BiiggBang and announced an exclusive licensing agreement, expanding their catalogue even further.
As a part of the collaboration, the two content powerhouses will be presenting the world digital premiere of the unreleased film, ‘Urf Ghanta’. A comedy-drama starring Ravi Kishan and JeetuShivhare, the film will be exclusively premiered on Friday, 10th September on ShemarooMe and Biigg Bang.
The newly launched OTT platform Biiggbang is a stop for unlimited quality entertainment, introducing fresh and unique short stories to their repository by the passing day.
Directed by Aayush Saxena and produced by SRMD Entertainment Pvt. Ltd, ‘Urf Ghanta’ is a warm, fuzzy and endearing story of naïve Ghanta (JeetuShivhare), a middle-aged unmarried guy, who dreams of getting married one day but his world is turned upside down when he learns a startling truth about himself. The other star cast includes Mohan Kapoor, Mukesh Bhatt, Chitrashi Rawat, Rajendra Gupta, and Sunita Rajwar.
Commenting on the digital premiere of the film, Hiren Gada, CEO, Shemaroo Entertainment said, “We are glad to get into a licensing arrangement with BiiggBang Amusement to bring this comedy-drama, ‘Urf Ghanta’ exclusively to our viewers as a digital premiere. I am confident that this film will be loved by all age groups and will be a great way to spend the long weekend together with the family.”
Sharing his thoughts on the collaboration, Shrikant Agrawal, Co-Founder and CFO, Biiggbang Amusement said, “We, at Biiggbang are truly thrilled to be collaborating with a content powerhouse like ShemarooMe. Especially for a unique story like this. Our vision of engaging our audience with quality entertainment perfectly aligns with our strategic expansions in the industry as we continue to bring the best content to our viewers and such collaborations only help strengthen this vision. This deal marks our first licensing deal with the platform and we look forward to many more exciting projects like this.”
ShemarooMe recently celebrated 100 weeks of its Bollywood Premiere offering which is specially curated by a dedicated team, who select especially amusing and high-quality movies, keeping in mind the preferences and entertainment needs of the consumers.