Mumbai: ShemarooMe, the video streaming platform of Shemaroo Entertainment and India’s largest TV manufacturer – LG TV announced a strategic partnership to ensure an entertaining experience to the end consumers by allowing access to a varied content offering of Shemaroo. With this partnership, all LG Smart Television sets with WebOS version 4.0 and above will have ShemarooMe app pre-installed to boost the entertainment quotient for global audiences.
ShemarooMe, is a one-stop destination for Bollywood Films, Classic Cinema, Gujarati, Devotional, Comedy, and Kids’ content that can be watched by audiences across all age groups and beyond metros. Audiences can subscribe to ShemarooMe and watch their favorite content from the comfort of their living rooms on LG, Smart TV. This partnership will help leverage LG Smart TV audience to view entertaining content across various categories while ShemarooMe viewers will experience cutting-edge technology.
Commenting on the association, Zubin Dubash, COO ShemarooMe & Digital Businesses, Shemaroo Entertainment Limited, said, “We are delighted to partner with LG to extend our robust content library to the end-users. Smart TVs and Content are perfectly complimenting experiences. And with our rich content proposition on ShemarooMe, we promise the audiences a superlative lean-back experience to enjoy content across genres”
Further adding to the partnership, Gireesan Gopi, Business Head, Home Entertainment, LG Electronics India said, “This year, LG has brought about some remarkable innovations not just in television designs but also in user interface tools as new webOS 6.0. We always believe to give our customers the best of experience with our range of televisions. We are extremely happy to partner with Shemaroo Entertainment. This partnership will further enhance the Smart TV experience by adding more enriching content. We are confident that this new addition will be loved by our customers”
ShemarooMe app will be pre-installed on the latest LG Smart TVs and will be available on the launch bar that will provide quick and easy access along with a complete digital entertainment experience.
