Mumbai: ShemarooMe, India’s favorite OTT platform has recently launched a unique pay per view offering under the banner ShemarooMe Box Office. This unique movie viewing experience has been adding a tasty twist to audiences’ OTT journey. The platform recently tied up with Coffee Culture a Ristorante Lounge thriving with success with over 21 outlets across the country, as their official CAFE partner to kindle back the theatrical experience intertwined with the cinema essential food for their audiences. This Food Partnership aims to bring the real Theatre ka Mazza Ghar Par for audiences longing to relive their regular theatre visits and experience the fun of watching movies coupled with good food.
With the unprecedented pandemic putting a pause to the theatre experience of audiences, ShemarooMe Box Office has set out to bridge the cinematic gap between theatres and the audiences and to put their cinema viewing woes to end with Coffee Culture, curating a Special Menu just for ShemarooMe Box Office viewers. The entire experience is curated especially for audiences who are
miss going to the theatres and enjoying a scrumptious meal along with their favorite movies. ShemarooMe Box Office’s key offering is an alternative experience to the whole cinema going phenomena. The platform not only offers a safer option for the audience but the pleasure of enjoying a good movie at the comfort and havens of their homes.
This first leg of the association will see ShemarooMe Box Office DIY Meal Kit available on Coffee Culture’s app and leading food ordering apps like Zomato. The package guarantees a complete Food-tainment experience, bundling great content and recent food merger. The cloud kitchen partnership will offer a delectable set of food combos, which are perfect enhancers of audiences theatrical experience. The combos include Nachos and French fries amongst others to make the choosing from.
To complete the Theatre Ka Mazza Ghar Par experience, ShemarooMe Box Office has entered into a strategic partnership with BookMyShow, where viewers can book the tickets from BMS app. The tickets are also available on ShemarooMe app and website at a nominal price of INR 79-100 and opens a validity of three-day window viewing. The platform has released 6 movies so far and has seen phenomenal love and acceptance from viewers and film critics across various categories.
Mr. Zubin J Dubash, COO – Digital, said “ShemarooMe Box Office was conceptualized with an idea to create a theater viewing experience at the comfort of the audience’s home. Now with Coffee Culture on board as our Café Partner, we are excited to make the movie experience more seamless and real. We are confident that all movie lovers will enjoy this unique Food-tainment experience and tune in for more.”
Commenting on the delicious partnership with ShemarooMe Box Office, Gaurav Narang, Founder Coffee Culture, “We are constantly focused on bringing something new to the table for our customers, literally and figuratively. With a name like Coffee Culture, this essentially is a one stop destination for fun, memories and simple everyday pleasures. With ShemarooMe Box Office’s unique theatre viewing experience, we are moving one step closer to enhancing this new movie at home scenario. We really hope our audience enjoys the same!”