Mumbai: ShemarooMe, the OTT video streaming platform from the house of Shemaroo Entertainment, today announced its partnership with IndiBox – a Google certified set-top box. IndiBox is a set-top box from PT Telkom Indonesia (persero) Tbk (Telkom) – a leading player in Telecommunication Industry in Indonesia and provides OTT services using Google’s Android TV Operating System. With this association, ShemarooMe will be entertaining over 7Mn Indonesian households with a wide array of multilingual, multi genre content.
The alliance will see an exclusive tie-up with IndiBox, which will elevate ShemarooMe’s vast Bollywood content catalog on their platform. PT Metra-net as a subsidiary of Telkom and as an operating partner as well will procure the Bollywood content from ShemarooMe on an exclusive basis for the IndiBox Service. Currently, ShemarooMe is available for customers in the basic pack of Indibox but soon users will be able to upgrade the basic pack to ShemarooMe Add on & Pre embed SVOD pack and have access to more varied content.
Commenting on the association, Kranti Gada, COO, Shemaroo Entertainment Limited said, “We are thrilled to partner with IndiBox to entertain audiences in the Indonesian market. IndiHome, a fixed broadband service provider of Telkom with triple play services has a strong subscriber base. ShemarooMe will entertain more than 7Mn households strengthening our brand globally. Our focus has been to expand our presence in the global market and reach out to a wider set of audience base who appreciate Bollywood content. With our extensive entertaining content catalog, we are sure that IndiBox subscribers will love our varied content offerings.”
Further commenting on the announcement, Setyo Budianto, COO of Metranet shared, “Currently, watching habits are shifting, viewers can have freedom of viewing what they are going to watch and their preferred time. This is a good collaboration between Metranet as an IndiBox business platform with one of the largest international partners for Bollywood content such as Shemaroo Entertainment Limited. This collaboration can mutually enhance the value of IndiBox and the brand name of Shemaroo.me in Indonesia”
Adding to the announcement, Harry Chrismanaria, Squad Leader of IndiBox in Telkom said, “This is good news for movie fans especially loyal viewers of Bollywood content on IndiBox. As we also know, Indonesians have a great interest in Bollywood content, and by joining Shemaroome in IndiBox, customers can enjoy thousands of Bollywood content”.