Gujarat: ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, today announced its expansion in the Gujarat Market, becomes the first OTT player in India to offer a promise of new content every week. The brand has already been an intrinsic part of Gujarati culture and entertainment and has been entertaining Gujarati audiences for a long time now. ShemarooMe embarks on a journey of making every Gujarati fall in love with Gujarati Entertainment once again. An exciting mix of Originals, Blockbuster movies, and Nataks – with the promise of one new fresh content piece every week is what will engage the Gujarati audiences and keep them glued to their screens. ShemarooMe will be launching some interesting and never seen content like direct to OTT movies, binge-worthy web series, engaging nataks, and more to satiate all the quality content craving of the audiences. Taking its first step in that direction, ShemarooMe will be launching its first original Gujarati film. This movie will be released directly to OTT for the first time for the Gujarati audiences only on ShemarooMe, OTT has been a widely accepted concept throughout the globe now post the pandemic.
The brand owes its roots to Gujarat and it has always been one of the main focused markets for the company. With this expansion, ShemarooMe aims to bring together all Gujarati speaking audiences on one platform catering to the entertainment needs of all age groups in the family and bring back the spotlight on local Gujarati talent. The OTT platform is on a mission to make Gujaratis experience a first-hand showcase of how OTT entertainment looks like and why is it the talk of the town. The platform does not only promise an entertaining mix for every viewer under one roof every week but has also made the app more personalized and localized for the Gujarat market. Viewers can now scroll through the app in Gujarati and enjoy the varied content offerings.
To fully understand and decode the regional content cravings of Gujarati audiences the company conducted detailed research and found out the gaps and tried to fulfill the same with their new content line-up. All the entertaining content at ShemarooMe can be availed at only Rs.499 for an entire year’s subscription. ShemarooMe has also inked various strategic partnerships with brands that will help the viewers enjoy and stream the content on their own television sets. The brand is all set to entertain global audiences as well with this new move and cater to the Indian Gujarati diasporas across the globe with their vast and diverse set of offerings.
Hiren Gada, CEO, Shemaroo Entertainment Ltd., commented, “ShemarooMe, has always had a very strong foothold in the Gujarati content space with an extensive content repository. Gujarat continues to be a huge market for us and has great potential. Our platform has been entertaining audiences with a plethora of content offerings like Nataks, Plays, Movies, Chat Shows etc. We have understood the content gaps in the market and have tried to bridge that with our robust offering in the Gujarati content space, with a promise of new content every week. I am confident that our audiences will have a quality viewing experience on ShemarooMe with our line-up of interesting stories and entertainment choices.”
ShemarooMe will launch 52 new Gujarati titles on its platform over a period of one year and offer new content every week. Users can further access through 500+ Gujarati titles, and popular shows that have made a mark in the industry, including Satti Par Satto, Joke Samrat and Sasu Vahu Ni 20-20, to name a few.