Mumbai: ShemarooMe, the one-stop destination for blockbuster Bollywood, regional, devotional, classic and kids content, that was launched recently has been garnering consumers’ attention since its announcement. As part of its innovative digital campaign, the OTT platform announced its partnership with Quantifi, a platform that harnesses Public Wi-Fi Networks. The partnership will help in building ShemarooMe as the most preferred OTT platform for consumers accessing public Wi-Fi across India.
The contextual messaging that is displayed on the screen, while signing up for Wi-Fi, managed by Quantifi, builds intrigue to click and avail the wide range of content offered on ShemarooMe. Through this partnership with Quantifi, Shemaroo’s creative digital banner messaging in over 600 Public Wi-fi spots across India including airports, coffee shops, hotels, colleges, gyms, to name a few, will attract a massive consumer base in India.
The smart ongoing digital campaign has garnered an impressive Click-Through-Rate (CTR) of 3.3%, which is 34% higher than the normal trend. The digital campaign, powered by location intelligence that is used to align creative messaging as per specific market strategy, instantly captures consumers’ attention and promotes brand engagement.