Mumbai: Shemaroo Entertainment Limited’s Bollywood Licensing and Merchandising brand “Yedaz”, is participating in the upcoming India Licensing Expo 2018. Yedaz is the associate sponsor in the second edition of the India Licensing Expo, 2018 which is the country’s largest licensing platform and will be held on 23rd and 24th August 2018 in Mumbai.
The India Licensing Expo, a platform to showcase numerous licensing opportunities is a business to business brand licensing show. On behalf of Shemaroo Entertainment’s brand Yedaz, Smita Maroo, Sr.VP – Licensing & Merchandising will be addressing the delegates at two interesting sessions at the event. Smita Maroo will be showcasing various Bollywood themed merchandise offerings as well as licensing opportunities for Yedaz brand. She will also be sharing thoughts at the session called ‘Brand + Licensing – The way forward’.
Commenting on the participation, Smita Maroo, Sr.VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “ The licensing and merchandising industry in India is poised to grow at a fast pace. There is a sudden increase in the market for young adults who are interested in possessing official branded merchandise. Shemaroo Entertainment’s brand Yedaz – Bollywood Madness is the official Bollywood licensing and merchandising platform and has a wide range of interesting products under the banner. We are glad to be associated with the India Licensing Expo 2018, through which we can reach out to licensees and partners and expand the official Bollywood merchandise segment.”