Mumbai: Spotify India has appointed Shipra Srivastava as its new Head of Marketing, marking a significant leadership milestone within the company’s India operations. The announcement comes after Srivastava’s long-standing association with the music streaming platform, where she has spent over seven years contributing to its growth and brand presence.
Sharing the update via LinkedIn, Srivastava reflected on her journey with the company and expressed appreciation for the teams and colleagues who have been part of her professional evolution. She also highlighted her enthusiasm for the road ahead, signalling a continued focus on building and strengthening Spotify’s positioning in the Indian market.
With over 18 years of experience in marketing, Srivastava brings a deep understanding of brand strategy and consumer engagement. Prior to her tenure at Spotify, she held roles at organisations such as BIG FM, OLX Group and ZenithOptemedia, where she gained diverse experience across media and digital ecosystems.
Her elevation comes at a time when Spotify continues to expand its footprint in India’s competitive music streaming landscape, with marketing playing a crucial role in driving user growth and engagement.
