Mumbai: Nike has announced Indian cricket star Shubman Gill as the face of its global campaign for Nike Mind 001 mule and Mind 002 sneaker, marking the brand’s first foray into neuroscience-based footwear. Designed to support athletes’ mental readiness alongside physical performance, the Nike Mind range taps into the mind-body connection by activating sensory receptors in the feet.
The two silhouettes are scientifically shown to stimulate key sensory areas of the brain through underfoot activation, enhancing body awareness and helping athletes ground themselves in the present moment before and after competition. Gill brings to life the mindset at the core of Nike Mind—calm, focused and fully present.
“As athletes, we know how much of our performance comes down to what’s happening in our mind, just as much as our physical training”, says Shubman Gill. “Growing up, I have worn plenty of Nike gear across different stages of my sport, Nike’s commitment to innovation and quality is unmatched. It’s great to see them creating innovations that support not just the physical demands of athletes, but the mental side as well.”
Commenting on the association, Tarundeep Singh, General Manager, Nike India, said, “Shubman brings a mindset that defines Nike Mind – sharp, disciplined and locked in when it matters most. He is an athlete who understands the power of being present, and that makes him a natural fit for this innovation. India’s athlete and sporting community continues to evolve at pace, and we love to see more and more of our athletes on the global stage.”
This marks Gill’s second appearance in a global Nike campaign in recent months, following his participation in the brand’s iconic ‘Just Do It’ campaign.
“I’m incredibly grateful for my partnership with Nike over the years. We share the same core values—authenticity, hard work, and the belief that sport has the power to inspire. I hope moments like these can help to inspire the next generation of Indian athletes to see it and believe it,” says Shubman Gill.
