Mumbai: Mobupps, a global marketing solutions provider, has appointed Siddharth Barman as its new Vice President of Global Growth Marketing. Siddharth joins the company after a successful tenure at Affle, where he served as Associate Marketing Director for over nine years.
In his new role at Mobupps, Siddharth will be responsible for overseeing a wide array of strategic functions, including Brand Management, Market Analysis & Growth, Demand Generation, Digital Marketing, Product Marketing, and Public Relations & Communications. He will focus on driving the company’s growth in both developed and emerging markets, ensuring innovative product launches and transformative strategies.
Excited about his new role, Siddharth shared his vision for the future on LinkedIn, stating, “Thrilled to announce that I’ve joined Mobupps as the Vice President of Global Growth Marketing! Looking ahead to 2025, our focus will be on anchoring growth in developed markets through innovative product launches and transformative strategies. We also aim to expand into emerging markets by building local teams, broadening client portfolios, and unlocking new opportunities for success.”
He added, “A big thank you to the Mobupps leadership, my industry peers, partners, and the incredible Mobupps team—the MobUppsters—for their trust and support. I’m energized by the possibilities ahead and look forward to contributing to this incredible journey of growth and innovation!”
Siddharth brings over 14 years of experience in both B2B and B2C marketing, with expertise spanning Digital & Brand Marketing, Performance & Omnichannel Marketing, Go-To-Market Strategies, Mobile User Acquisition & Retargeting, Product & Content Marketing, and CRM & Analytics.
Prior to his tenure at Affle, Siddharth was also associated with MMA Global as a Jury Member & Speaker between 2022 and 2023, and held leadership roles at Affle Enterprise from 2013 to 2015.
