Hyderabad : The award season fever for 2014 had gripped the South Indian Cine Industry that ignited with Vijay TV Awards followed by Idea Film fare awards – South and now it’s the time for SIIMA Awards 2014, which is considered as the IIFA of South Indian Cine Industry.
The South Indian International Movie Awards (SIIMA) 2014 will be taking place on 12 and 13 September in Kuala Lumpur, Malaysia.
This will be the 3rd consecutive year of SIIMA awards after the first and second event held at Dubai and Sharjha respectively.
SIIMA Awards ceremony will be a grand event with several celebrities from four south film industries gathering under one roof.
SIIMA 2014 was launched in Hyderabad recently. Speaking at the event, actor Rana Daggubati said, “South Indian cinema is one of the biggest film industries in the world and SIIMA provides a platform for the stars to showcase their work to a global audience. SIIMA is way to celebrate with the film fraternity and connect with a global audience.”
A panel of experts has chosen the nominations for the Tamil, Telugu, Malayalam and Kannada film industry under various categories. The winners will be chosen based on public voting.
Micromax was roped in as the main sponsor of SIIMA 2014 in place of Bingo Yamitos in the year 2013.
Sun TV Network continued to be the Media Partner for 3rd SIIMA too, in all aspects of Television, Radio and Print Media.
The Telecast rights of SIIMA Awards will be a relief to Sun TV Networks channels as the prestigious Idea Film fare awards was bagged by its competitors in all the South Indian languages.