International: Concise Media, one of the UK’s leading media specialist consultancies, has announced a strategic partnership with Aqilliz, a technology company that specialises in blockchain solutions for digital marketing.
The partnership will see Concise generating new opportunities for Aqilliz as the Singapore-based marketing technology firm enters the EMEA region. Leveraging its robust network across the UK and the European market, Concise will be responsible for introducing Aqilliz and its suite of blockchain-powered solutions to its local and regional clientele. Subject to ever-evolving data protection requirements under the European Union’s General Data Protection Regulation, the European identity and access management market is expected to grow to US$4.4 billion by 2027, pointing to the need for far more robust MarTech infrastructures that can easily adapt to data compliance requirements while keeping accuracy and efficiency in mind.
Graeme Symon, Managing Director of Concise commented: “This is a completely new area for us and is fuelled by the fact that our clients’ audiences interact with their brands in evolving ways. These changing interactions will require new levels of assurance services to navigate this complex landscape. Aqilliz is new to Europe but there is great synergy between our two companies in creating value for clients and embracing change so we look forward to seeing the results of this partnership.”
Concise offers the UK media sector-top to bottom services spanning contract assurance, audience research, and consultancy in all these areas. Designed to provide greater visibility and transparency, Concise looks to ensure that brand owners are able to better optimise their commercial models while armed with valuable insights and with long-term success and growth in mind. To date, Concise has worked with the likes of leading media companies including Sky Media UK & Ireland, News UK, Bauer Media, ITV Media, Global Media, Reach Solutions, Viacom, Guardian Media Group, and DCM.
Gowthaman Ragothaman, CEO of Aqilliz said: “In the past year, significant infrastructural changes and fragmented compliance requirements have pointed to the need for today’s MarTech infrastructures to better anticipate the challenges of tomorrow. With existing synergies across our business lines, we are thrilled to be embarking on this partnership with Concise. Concise’s impressive partner network and established presence provides us with a strategic springboard as we explore exciting new opportunities throughout the continent. Together, we hope to pioneer a greater standard of transparency, productivity and efficiency across the digital marketing ecosystem in a post-cookie world.”
Founded in September 2019, Aqilliz is a technology company that looks to enable a more connected marketing environment, through its suite of blockchain-based solutions. Aqilliz’s offerings look to uphold collaboration anchored by a foundation of compliant data sharing, targeted audience discovery, and optimised audience engagement. To date, Aqilliz has partnered and worked with leading industry names and brands across the fast moving consumer goods and mobile food delivery sectors.