SIXAM Glow, a new skincare brand, has debuted in India, accompanied by its first brand film. The film showcases the busy lifestyle of a working woman and how SIXAM Glow is always by her side to provide skincare support.
The brand wants to be a constant companion for its target audience, reminding them to take a break and care for themselves. SIXAM Glow is a digital-only brand and will sell its products online through its website and Amazon.
The brand launched its #HalfTheNewDouble campaign conceptualised by Inextis Studios, highlighting the idea that with its multi-tasking products, half the effort leads to double the glow. The brand also had an influencer marketing campaign on Instagram and a pre-launch contest, both leading up to the launch. The brand’s anthem, a jingle sung by Antara Mitra, will accompany its campaigns. Sociowash was the creative digital agency that helped develop the brand’s social-digital campaign strategy.
Nidhi Dhody, Head of Marketing and Product Development at SIXAM Glow, said, “Being a working woman, I wanted to build SIXAM Glow as a brand for every woman on the go. Believing in hustling, our products multitask for achieving a no-filter glow with minimal effort. As a brand, we want to empower women with the confidence of having healthy skin and being the best versions of themselves each day and everyday. To always working towards uplifting women because we’ve always got each other’s back.”
“We are happy and elated to be an integral part of this journey. Having been surrounded by a lot of working women and seeing them achieve greater heights everyday together, we instantly connected to the vision of the brand. Every idea is a delusion without the right execution, and we as a team are onto conceptualizing and executing greater things for SIXAM Glow and inevitably for every working woman.” Dhruv Davar, Founder & CEO at Inextis Studios.
“We are delighted to be a vital part of launching a brand in India that focuses on being part of women’s daily routine, that hustles all day. Launching SIXAM Glow in a category that is already saturated was a deal where our team made it hassle-free for them by creating a whole strategy. The ideas & creatives shared were right off the brand’s vision.” Chirag Sangai, Business Head at Sociowash, added.
Watch the film here: