Mumbai: Skechers, the global sports and lifestyle brand based in California,is launching a new campaign featuring GullyBoy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers. The “GoLikeNeverBefore” campaign featuring Siddhant Chaturvedi will be exclusive to the India market and emphasizes the importance of running as a sport to remain fit and encourages people to stay active in their day-to-day routine.
The pandemic has brought to light how important it is to focus on health and fitness. There has been a noticeable surge in the subscription to fitness and workout apps as people get serious about their well-being. Keeping this in mind Skechers Performance, which has always championed the cause of promoting running as a culture especially amongst the youth has launched a new campaign ‘Go Like Never Before’ to further fuel this inclination. A multi-media campaign the film features Siddhant Chaturvedi who is a youth icon inspires everyone to take up the fitness challenge against themselves and push one’s own boundaries.
The campaign shines the spotlight on how fitness enthusiasts have found new ways to continue their journey and taking a cue from them how everyone can restart or embark on a fitness regime themselves. While keeping social distance and safety is paramount, one can choose their own path by opting to run at a time when the crowds are minimum or take a route that maybe less travelled with Skechers as a partner in their journey.
Speaking about the launch and on Siddhant Chaturvedi, Mr. Rahul Vira, CEO, Skechers South Asia Pt. Ltd. said, “We are thrilled to launch the “Go Like Never Before” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest self by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and GO run.”
Speaking about the campaign Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett said“This power packed film is the beginning of an important fitness movement. With the lockdown restricting our lifestyles, everyone is raring to step out of their confines and the first thing one needs to own, is the right pair of Skechers. And Siddhant was the perfect partner to give this conversation momentum. The energy that he has got to this campaign is palpable and we are sure it will encourage everyone to ‘Go Like Never Before’.
Creative Agency: Leo Burnett
Managing Director & CSO – Dheeraj Sinha
Managing Director & CCO – Rajdeepak Das
Executive Creative Director:Neel Roy
Senior Creative Director: Gandhali Karnik
Art Director: Vinod Perumbidi
Art Director: Robins Mathew
Senior Vice President: Ashima Mehra
Brand Services Director: Manjiri Shedge
Executive Vice President Brand Strategy: Aniruddha Khandekar
Brand Strategy Associate: Ishita Shukla
Production House:Publicis Content
EP: Sanchita Mishra
Producers: Shivani Mehra, Meesam Raza
Director: Aakash Bhatia