Hyderabad: SmartWinnr, a provider of AI-powered sales enablement solutions, has announced the appointment of Jyothish Jayan as its Global Marketing Director. With over 14 years of experience in B2B SaaS and enterprise marketing, Jyothish brings a proven track record of building global brands and driving strategic marketing for growth-stage companies.
In this role, Jyothish will lead SmartWinnr’s global marketing initiatives—spearheading integrated campaigns across demand generation, product marketing, brand strategy, and customer advocacy. A critical focus area will be elevating SmartWinnr’s thought leadership in AI-driven sales enablement, especially within regulated sectors such as pharmaceuticals, BFSI, and medical devices.
SmartWinnr’s AI-powered platform blends intelligent role-plays, gamification, and coaching to redefine traditional sales training. Jyothish’s appointment aligns with the company’s continued investment in innovation and market expansion.
“We’re thrilled to welcome Jyothish Jayan to SmartWinnr leadership team. His expertise in scaling enterprise SaaS brands and combined with a forward-thinking strategic vision around AI-led enablement will play a pivotal role as we expand across global markets and industries like life sciences and BFSI,” said Annie Banik, Co-founder & CEO of SmartWinnr.
Previously, Jyothish has held key leadership roles including Head of Marketing at Orbit, Director of Product Marketing at Leena AI, and Marketing Lead at Icertis. His experience spans brand building, Account-Based Marketing (ABM), and demand-generation strategies that have delivered measurable business outcomes. Academically, he holds an MBA from the University of Bordeaux, a PGPM from Great Lakes Institute of Management, and a B.Tech from Cochin University of Science & Technology. He has also completed certifications in Product Marketing and Organizational Leadership from ISB and IIM Bangalore.
“I’m excited to join SmartWinnr at a time when AI is redefining the future of sales enablement. SmartWinnr is building something truly unique by blending real-time roleplays, gamification, and coaching into one intelligent sales excellence platform. I look forward to helping tell this story to the world and drive a meaningful impact for customers,” said Jyothish Jayan.
As Global Marketing Director, Jyothish will work closely with product, sales, and customer success teams to sharpen the brand’s positioning and accelerate growth across international markets. He is also a frequent speaker at B2B marketing forums and an active mentor to early-stage SaaS startups.
This strategic leadership hire comes as SmartWinnr strengthens its position in the AI-powered sales enablement space, aiming to empower enterprises with tools that enhance productivity, compliance, and customer engagement across highly regulated industries.
