• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Social-distancing leading to a spike in digital consumption suggest experts, Not Contagious, only Addictive!

by Yohan P Chawla
March 28, 2020
in Exclusive, Featured, OTT
5 min read
Social-distancing leading to a spike in digital consumption suggest experts, Not Contagious, only Addictive!
Share Share ShareShare

The impact of the Covid-19 pandemic on businesses and industries has been massive. Not just India but the whole world has come to a standstill, people are working from home, all major public places are shut, school and colleges are shut, all live sporting events too have been either cancelled or postponed IPL being one of them. Television shoots too have been put on hold, multiplexes are shut, film releases have been postponed.Almost everyone is under house arrest, until further notice needless to say that there is immense amount of uncertainty.

One of the very few sectors that have seen an uptick and some positivity amidst the Covid-19 menace is the online entertainment space; particularly the over-the-top platforms.  According to a Nielsen report, Americans are already spending just under 12 hours a day with media platforms, which adds upto to a 75 percent broadening of their media options with streaming subscriptions and connected devices.

 

Indian OTT platforms such as MX Player and Hotstar are already making the most of this opportunity by advertising in newspapers and other mediums. One such print ad by MX Player had an attractive copy which read as “No Malls & No Halls? Stay Safe with Free Entertainment Within Your 4 Walls”

ShemarooMe is also planning to premier a new Bollywood movie every Friday, rightly tapping into the movie buff audiences. A 15% increase in content consumption is what Zubin Dubash, COO of Digital Entertainment at Shemaroo told Medianews4u.

Zubin Dubash
Zubin Dubash

Dubash said, “The mobile phone has become our go-to during social isolation. A way to stay connected. An antidote to anxiety.Also, a way of distraction away from the negative news.”

On the spike in time-spent and viewership ShemarooMe has seen during the social-distancing period Dubash said, “With the outside being inaccessible, we have seen a clear spike. Viewership and downloads of ShemarooMe have jumped by 12% WoW downloads and 15% increase in content consumption. Diverse audiences have logged onto our platform and are spending much more time watching and consuming content.”

On the campaign ShemarooME has launched, Dubash said, “We are also using this spike to do our bit and all our platforms have our “Namaste Campaign” – a roundup of the precautionary measures outlined so we can educate and create awareness, even as we continue to entertain.”

 Archana Anand
Archana Anand

The spike and uptick in digital consumption is truly a global trend, talking about ZEE5 Global’s surge in numbers, Archana Anand, Chief Business Officer said, “Globally, on our platform, we have observed a surge of 6% in viewership across all our content categories including ZEE5 Originals and news.”

Sharing market specific insights Anand said, “Looking at our key markets, Canada has witnessed highest spike in viewership at 13% followed by Middle East at 10% and APAC regions floating between 8-10%. In the coming weeks, with all the content we have rolling out, we are bound to see a further increase in these numbers, as more nations continue to join in the quarantine and implement safety measures.”

Continuing Anand said, “It is imperative that we collectively work together to diffuse the outbreak and flatten the curve and come out the other side stronger.”

 Siddhartha Roy
Siddhartha Roy

According to Siddhartha Roy, COO, Hungama Digital Media,“The seriousness of the situation has made it important for people to reduce their social interactions and stay at home. We have noticed a 20% spike in streaming numbers on Hungama Play between 1st March and 17th March.”

Pointing out some consumption trends on Hungama Play, Roy said, “As an increasing number of Indians opt to stay at home, we are also observing a shift in peak consumption hours. Consumption in the morning would usually remain high between 8 am and 10.30 am; this peak now extends till 11.30 am. Video consumption has also increased during lunch hours, between 1 pm and 3 pm. Further, consumption in the evening now remains high between 6 pm and midnight, as opposed to 8 pm and midnight.”

On the geographical segmentation of the growth Roy said, “As of now, this growth has been observed primarily in the metros – Delhi, Mumbai and Bangalore. However, as awareness about social distancing and its importance is increasing day by day, we are observing this pattern in other cities as well.”

On the positioning of ShemarooMe Dubash said, “ShemarooMe is the OTT for the Bharat of India.Our 15,000+ hours of multi-genre, multi-regional content along with our  Bollywood Premiere  is the perfect recipe for “Watch from Home” while India and the world moves to  Working from Home.”

Hungama Play offers over 5000 films in English, Hindi and regional languages, original shows, 1500+ short films, 7500+ hours of TV shows and kids’ content and over 150,000 short format videos. Roy on their library said, “Our library is updated on a weekly basis and we are continuing with the practice even now. In the coming days, we’ll be releasing new movies like Hollywood blockbusters, Knives Out and Bombshell, among others, besides new Hindi and regional movies, along with short format content.”

Zulfiqar Khan
Zulfiqar Khan

On the consumption trend observed by OTT platform HOOQ TV, Zulfiqar Khan, MD, HOOQ India said, “In these unfortunate circumstances people are spending more time at home and this is only bound to increase in the coming days. With more families spending time together, we have certainly seen a spike in the subscriber base with the audience wanting quality entertainment within their own walls. Hence, we have been working consistently to bring in best in class content like Once Upon a Time in Hollywood, Joker, The Matrix, Wonder Woman etc. so that they can binge watch content and make the most of the time being locked down.’’

Rohit Jain
Rohit Jain

On the programming plan, Rohit Jain, MD of Lionsgate South Asia said, “We are fast-forwarding our programming to provide more content to consumers across age groups e.g. Oscar nominated Daniel Craig starrer, *Knives Out* (3 months post the theater release) for the very first time premiered on Lionsgate Play – people can watch it now on any of these telco apps which carry Lionsgate Play: Airtel Xstream, Vodafone Play and Idea Movies & TV. This particular Title was loved by young adults who like murder mysteries. We also have a lot of action flicks like American Assassin, Crank, Gods of the Egypt that males prefer.”

Continuing he said, “We want to ensure people have enough entertainment on their mobile phones so there is some sanity in times when everything else is locked down. We at Lionsgate are following the govt directives strictly and ensuring we keep our employees and partners safe. Globally we have pushed our upcoming theatrical releases of Spiral, Run & Antebellum We are encouraging everyone to work from home and use technology to get work done as much as possible.” 

Speaking about how Lionsgate plans to keep the audience hooked onto their content, Jain said, “We understand the whole of India would want to watch content right now so we have upped our investments on dubbed titles. This is in line to our commitment on bringing world-class Hollywood entertainment to Indian audiences in their languages.

April Is an exciting month for us as we have the entire John Wick series including John Wick 3 releasing on our platform in 5 Indian languages (Hindi, Marathi, Bhojpuri, Kannada, Telegu). Apart from this we have Salma Hayek & Penelope Cruz’s action comedy- Bandidas amongst others.”

Tags: Archana AnandCOVID-19 VirusSiddhartha RoySocial-distancing

Related Posts

Rani Rudhrama Devi
Featured

Star Maa to premiere magnum opus “Rani Rudhrama Devi” on 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from 18th of January every Monday...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Amazon Prime Video Launches ME in Association With Airtel

Amazon Prime Video launches Mobile Edition in association with Airtel

January 13, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

TRP Scam: ED quizzes top officials of BARC India

January 14, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.