Mumbai : With presence in India & United Kingdom, Lodha Group lives by its philosophy for ‘Building a Better Life’ through its several landmark developments. Known for its luxurious offerings of residential & commercial spaces, the real-estate major is on a constant endeavour to redefine lifestyles with its innovative, world-class products. A yet another addition to its portfolio of premium properties is Lodha Amara, offering one of Thane’s finest lifestyle.
Lodha wanted to launch Lodha Amara’s premium towers, homes that have the grand sundecks, sweeping views of a forest, a grand clubhouse, and a world-class sports arena. The idea was to present it as ‘best of the best’ which is the best amenities at the best location. To make this new project popular amongst its digitally forward audience, Lodha and its digital marketing agency – Social Kinnect, conceptualised the #ACutAbove campaign.
To create a unique visual experience, Social Kinnect with the use of VFX created short digital films which showcased a flip in a person’s life from mundane to one that is exciting! The DVCs, less than 30 seconds each, engaged the audience with its short and crisp portrayal of a lifestyle upgrade. The idea was to feature each of the family, and portray how their life will be #ACutAbove once they move to Amara.
In a span of over 10 days, Lodha Amara’s social media handles went abuzz with the release of the DVCs. #ACutAbove campaign through its quick, snackable content fulfilled the brand’s objective to generate engagement while creating aspiration necessary for its most premium residences in Amara.
Links of films: