Social media platform GotChosen introduced a monetisation programme for influencers, the GotChosen Ads Program. Under this unique program, creators will be allowed to monetise their short videos on the GotChosen App. Through this earning model, creators can earn a guaranteed compensation of 60pc of the advertising revenue generated.
An official statement read, “The GotChosen Ads Program will guarantee monetisation of all videos with no time limits on date of the post creation. Users will have access to the complete analytics. The ads format available for monetisation are display, native and interstitial ads. Creators will also have the option of monetising video ads on GotChosen’s web platform.”
For creators, GotChosen has introduced a number of monetising avenues, like the CPM advertising model. This model ensures that for every 1K views on a video, creators get a guarantee earning of INR 15/-, with increases based on continued growth in traction. Creators can also earn royalty rights to referral ad monetisation. In addition, The GotChosen Ads Program is also linked with the company’s referral program that pays a 5% bonus. Once a user brings in their friend or acquaintance to the platform, the referral and the user both stand to earn through the ads program. It is available for all users that have more than 10k followers on Instagram, Twitter, YouTube or Facebook.
Commenting on the GotChosen Ads Program, Oz Silva, Founder and CEO, GotChosen said, “At GotChosen, we are committed to democratising the monetisation of content on social media platform. We are constantly looking at creating opportunities for our creators to maximise traction of their content, while providing an uninterrupted and unhindered user experience. The GotChosen Ads Program is a result of this objective.”
“As a digital nation, we are witnessing the rise of a new wave of content creators, in India. The GotChosen Ads Program allows all our influencers, whether celebrity or nano-influencers, to access opportunities to monetise their content regularly, creating a powerful and sustainable revenue stream,” he added.
