Mumbai: The all-day café & bar chain SOCIAL — a part of India’s leading food & experiences company Impresario Handmade Restaurants — has partnered with Mumbai Indians to offer its patrons and Mumbai Indians fans a special edition Match Starter Kit, exclusive menu, and engagement-based activities for fans to participate and much more.
The Mumbai Indians Match Starter Kit comprises 2 combos namely the Hitman Combo which includes a starter and a beverage & Pandya Brothers Combo which includes a main and a beverage. On offer is also an exclusive menu of SOCIAL X MI D.I.Try Kits — SOCIAL’s fresh take on pre-prepped meal kits, which allows you to cook up some of its signature dishes in the comfort and safety of your own home. Fans can order these kits directly from select outposts of SOCIAL across India using its own tech-enabled delivery platform: social.dotpe.in/order
Commenting on the partnership, Divya Aggarwal, Head Of Marketing, Impresario Handmade Restaurants, says, “SOCIAL has been innovating constantly during the lockdown to effectively engage with our fans wherever they are. Every year, SOCIAL collaborates with local IPL teams to create a unique experience for the team’s fans in their home cities. Continuing the long-standing association, we have also created a super fun MI x SOCIAL Instagram filter this year. All customers who purchase the MI Starter Kit will receive a QR code that will lead them to this customised Instagram filter. Customers can then participate in a fun contest using the filter on their Instagram story, tagging both Mumbai Indians and SOCIAL. Those who do this will be shortlisted to win Mumbai Indians merchandise or loyalty memberships.”
Mumbai Indians spokesperson said, “This season, we have designed some interesting concepts for our Paltan to make them feel part of our campaign as One Family. We know that they will be cheering us on responsibly from their homes and we are ensuring that they stay connected with us virtually throughout.”
“Our association with SOCIAL is another such attempt to bring the fans together amidst the flavour of our campaign and win exciting prizes while enjoying our Match Day programmes.”