New Delhi: In an industry where ‘going viral’ and ‘getting more eyeballs’ are key when it comes to strategizing content for brands, Sociowash successfully did the same with their recent hiring campaign.
Commenting on the campaign for mass hiring, Pranav Agarwal, Co-founder, Sociowash said, “As a creative agency, we were glad to have the impact we intended. Having worked with brands like Tinder, Nykaa, Voot, Hero Lectro & Zomato to name a few, and aligning with our growth strategy, we needed more than just a regular post for hiring and that’s when we chose to go forward with a quirky approach just like we did back in 2017 and it created a quite a buzz and worked very well for us.”
“This campaign, for us, is like going back to the roots (people would call it The OG) and building it multifold and giving a push to attract the right talent. We took this opportunity to give a glimpse of our company’s culture, create a benchmark, and of course try and attract the best creative talent at the same time. Keeping in mind our long-term growth plan, we want to expand in every way, whether it’s our team size or the number of clients. There is a change in strategy and goals and this is just the start to it”. He added.