Mumbai: As Anaconda gears up for its theatrical release this Christmas, Sony Pictures Entertainment India has rolled out a nationwide immersive marketing campaign that brings the film’s untamed energy beyond the screen and into urban India. Starring Paul Rudd and Jack Black and directed by Tom Gormican, the creature-comedy thriller reimagines the cult classic with a bold, high-energy treatment, blending thrills with sharp humour for a new generation of audiences.
Designed to spark curiosity and drive conversation, the campaign features a series of high-impact outdoor, digital and in-cinema activations across key cities. In Mumbai, a striking DOOH innovation on the Eastern Express Highway and a Juhu Circle domination ensured high visibility among daily commuters. One of the campaign’s biggest highlights was a massive Anaconda installation at Bandstand, Bandra, which drew large crowds, generated social media buzz, and turned the iconic location into a must-visit hotspot. The experience was further amplified through a Khar subway takeover that transformed everyday commutes into thrilling encounters with the film’s wild universe.
The immersive push extended into cinema halls with interactive hologram installations that allowed audiences to get clicked in visuals showing them trapped by a giant Anaconda. Additional in-cinema touchpoints included snake-themed stickers, custom jingles played in washrooms, and ushers sporting snakes wrapped around their shoulders, ensuring the film stayed top-of-mind throughout the movie-going experience. In Delhi, a uniquely designed outdoor billboard reinforced the film’s scale and visual presence across the city.
With Anaconda slithering into streets, cinemas and conversations across the country, Sony Pictures Entertainment India has delivered a marketing spectacle that mirrors the film’s audacious scale and playful chaos. Anaconda releases in theatres on December 25, 2025, in English, Hindi, Tamil and Telugu.
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