Sony Pictures Television Networks Asia has hired Nirav Haji to lead affiliate sales for the region.
The former Star and Turner executive joins from Bright Lights Media, a company he co-founded three years ago.
Haji has a brief to lead sales, distribution and expansion of the networks’ five entertainment channels, AXN, Sony Channel, Animax, ONE and GEM.
He replaces Ling Sze Gan, who has moved on to NBCUniversal Networks.
Ang Hui Keng, SVP and GM of SPT Networks Asia commented: “As a leader in providing premium Asian and English entertainment, SPT Networks, Asia is set to strengthen its portfolio across the region in new markets and via new platforms.
“Nirav’s depth of experience together with his strong industry relationships will ensure Sony’s continued growth, while making our channels available to meet the changing demands of our viewers,” he said.