Hyderabad: SonyLIV, the digital OTT platforms from Sony Pictures Network India, on Monday announced its entry into Telugu Market.
As part of its expansion in Telugu digital content space, SonyLIV is partnering with the prominent personalities, including actor Jagapati Babu, producer and director Gunnam Gangaraju, producer Sharath Marar and actor Navdeep and his organisation C Space, in the Telugu film industry.
Marking the launch of Telugu services, Sony LIV announced its first Telugu original series ‘Bhajana Batch’ starring Posani Krishna Murali and other popular actors. In addition to this, there are other local content like ‘They call him animal’, ‘Arthasastram’, a political drama, ‘Muddugare Yashoda’ and ‘My Marappu’, a show which is completely shot in the US.
Apart from originals, Crime Patrol, one of the longest running shows of Sony Pictures Network’s will be remade on digital comprising of local stories and locally relevant characters.
Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said, “After Hindi and English, Telugu and Tamil are two prominent and potential markets, as there is highest consumption in these regions.There is a need for more specific and customized content and we are serving the Telugu audience with the same. Many top shows of Sony network will also be updated in Telugu.
“It is basically the new stories that are drawing many to web series platforms. The stories are also narrated in different types, catering to different sections of the audiences,” added Sodhi.