Mumbai: FIFA World Cup 2018 in Russia is just a few days away. As seen from FIFA U-17 World Cup India 2017, football continues to grow by leaps and bounds in India and is the second most viewed sport in the country after cricket. While football viewership is already high in India, FIFA led events tend to enjoy an increased viewership due to their enormous popularity. The FIFA World Cup is one of the few sporting events that draws in both fans and fringe-viewers to support their favourite country.
SonyLIV has launched the #ScreamLoud campaign that cuts across football fans in the country who exhibit their undying passion through a light-hearted film. Fans will have a sore throat which is going to be their constant companion through the football season as they cheer and scream. The film conceptualised by Publicis Ambience and produced by Offroad Films, has been inspired by those fans whose enthusiasm and fervour for the sport sees no limits. Ardent fans of the game can now stream all matches live on their mobile devices and have a truly amazing FIFA experience.
With 3000+ live games, SonyLIV is the biggest platform for all major football championships like UEFA Champions League, UEFA Europa League, La Liga, Serie A, Ligue 1 and more. So, this FIFA #ScreamLoud and lose your voice for your favourite star or country. Catch all the action LIVE on SonyLIV.
Abhishek Joshi – Head Marketing, Subscription and Content Licensing of Digital Business at Sony Pictures Network India (SPN), “FIFA is one of the biggest sporting events in the World and the excitement from fans is palpable. While conceptualizing this film, we realised that visual humour and story-telling isn’t being used much in advertising and hence we created a light-hearted film. The story is filmed from the perspective of football die-hards who lose their voices while cheering for their favourite country. This campaign will connect with fans across India and unify them for the love of the game. all types of football fans can enjoy the game on their personal devices anywhere on SonyLIV.”
Paritosh Srivastava, Chief Operating Officer, Publicis Ambience, “Working with SonyLIV on this campaign was a delight. With brands like them we always get an opportunity to create wonderful stories that are not only contextual but have a fun element to it. We have tried to bring alive the passion of fans for FIFA through this film.”