Spikes Asia 2017, the festival of creativity has carefully selected creative leaders who will be considering the work and guiding the juries to award the 2017 Spikes.
Among the list of Jury presidents selected for various categories, the Spikes Asia 2017 has selected AmitAkali of Medulla Communications as Jury President for Healthcare.
Within two years of his creative leadership, Medulla became the Cannes Lions Healthcare Agency of the Year in 2016 – India’s first ever Agency of the Year at Cannes Lions. His tally for 2016 includes seven Cannes Lions and seven Clios and the ‘Last Words’ campaign was featured in the Gunn Report ‘Cases for Creativity’ list, 2016.
Amit’s been on numerous juries, including Spikes Asia Healthcare (2016). He was on the Cannes Lions Pharma jury and London International jury this year. He’s spoken at various industry forums, including Cannes Lions. An avid foodie, he’s as passionate about discovering new restaurants as he is about his wife and kids.
AmitAkali has 20 years of mainline experience across agencies like Ogilvy and Saatchi & Saatchi, last as creative head at Grey India and member of the Grey Global Creative Council.
He’s won three Grand Prix Campaign of the Year Abby (Indian) awards and over 500 national and international awards (Cannes Lions, One show, Media Spikes, Clio, D&AD), including more than 50 Cannes Lions shortlists and Lions.
He believes the future of advertising is in integration. Hence he took his mainline experience to healthcare and digital, joining Medulla as chief creative officer and founding its digital-focused, integrated sister agency What’s Your Problem.