Mumbai: Zeven, an Indian performance sportswear brand co-owned by Mahesh Bhupathi, has signed Ravindra Jadeja as its brand ambassador.
The 28-year old left-hand all-rounder will join a team of world class and upcoming athletes who wear and promote Zeven.
With his recent 7 wicket haul against England Jadeja has proved himself as one of the most crucial players in the Indian team, be it 5-day test or a ODI or T20.
Jadeja said, “I strongly relate with the brand’s philosophy to make sport an active part of every Indian’s life and look forward to a long and fruitful association with Zeven.”
Tuhin Mishra, MD of Baseline Ventures, the sports marketing agency that manages Jadeja’s commercial deals, said, “It’s a great association as Zeven understands the needs of the Sports personality to the core and customises their products to the actual requirement of the players. That’s what they are doing for Jadeja as well. We are proud to be part of the Zeven family.”
Zeven was conceptualised to bring a revolution in sports in India by putting sports back into the DNA of the masses, irrespective of their gender, age or any other factor. This partnership with Jadeja, the company feels, is one step towards inspiring millions of youth who follow cricket and other sports on screen, to come out and play.
“A player with exceptional quality and experience, we are certain Jadeja will help us in our mission of catalyzing a billion Indians to get out and play a sport. As a brand, we are confident that Jadeja’s credibility and image will help the brand in creating a longstanding association with the masses,” said Mahesh Bhupathi, director, Zeven.
The company launched their first retail outlet at Brigade Road in Bangalore earlier this month.