Mumbai: India’s most iconic reality show MTV Roadies has onboarded Spykar Lifestyles as their official style partner for the 17th season. This year, the Roadies Revolution will witness contestants sporting Spykar apparel while participating in the show. Keeping in with the robust and spirited fervor of Roadies, this partnership will showcase the young and restless vibe of the brand coupled with the durability of the garments.
Spykar has been a thought leader in its segment and its versatile collections include innovative products like Gym Jns, which is high-performance denim wear. As India’s longest-running adventure reality show, MTV Roadies has stayed relevant across 16 years and still continues to captivate audiences riding on its engrossing content, dynamic celebrity leaders and never say die attitude that forms the core of the show.
Commenting on this association, Sai Sangeeta Israni, GM, Marketing said, “Spykar has been the embodiment of fashion in India and loved at large by the youth of the country. Roadies represent the young and restless spirit of the nation’s youngsters and are a perfect showcase for fashion and the never say die attitude.”
Commenting on the association, Mahesh Shetty, Head, Network Sales, Viacom18, said, “Over the years, Roadies has gone beyond the realms of a reality show and evolved as a way of life for the audience. This season, the show steps up further with an aim to stir positive change and create social awareness amongst the youth. We are happy to partner with Spykar which shares our vision of encouraging youngsters to make a difference. As the Style Partner for Roadies, Spykar fits in perfectly with the young India who is ready to face challenges that life brings on.”